Case Study – Domaine des Forges, Laval: Reinvented Communication with the AlloCharles Personalized Journal
Internal communication is a key issue for seniors’ residences. Maintaining a strong connection with residents while valuing community life requires time, resources and an adapted approach. It is in this context that the Domaine des Forges, in Laval, has chosen to collaborate with AlloCharles to modernize and professionalize its internal newspaper.
A pilot project to test a new approach
In January 2025, the general manager of Domaine des Forges expressed her interest in a free, non-binding pilot project proposed by AlloCharles. The objective was simple: to test a new way of designing and distributing the residence newspaper through a turnkey solution, encompassing layout, printing and delivery.
Until now, the residence has produced its newspaper in-house, a time-consuming task that mobilized its team for the layout and organization of the content. By opting for AlloCharles, the director has not only lightened this workload, but has also benefited from a completely redesigned, modern and attractive newspaper.
A smooth and collaborative process
From the start of the project, a collaborative platform was set up to facilitate the deposit of documents and content to be included in the journal. The director and her team quickly adopted this tool, allowing AlloCharles to design a personalized newspaper in the colors of the residence, in line with the expectations and habits of the residents.
Far from being a simple newsletter, this newspaper has become a real engaging communication tool, highlighting:
- Activities and events organized by the residence
- Residents’ testimonies and stories
- Age-friendly wellness tips and social topics
- Partnerships with local merchants
Concrete results and measurable impact
In just 45 days, AlloCharles managed to mobilize several advertising partners to finance part of the newspaper’s costs. As a result, nearly 58% of the costs were covered through these partnerships, significantly reducing the residence’s investment.
Beyond the financial aspect, the impact on the residence and its residents was immediate:
✅ A considerable time saving for the team : The staff of the residence can now devote more energy to the activities and well-being of the seniors.
✅ A long-awaited and appreciated read: The newspaper has become an unmissable event, arousing the enthusiasm of the residents with each new edition.
✅ An enhanced image for the residence: Offering a professional quality newspaper reinforces the attractiveness and reputation of the Domaine des Forges among families and visitors.