{"id":2858,"date":"2025-03-28T15:49:10","date_gmt":"2025-03-28T15:49:10","guid":{"rendered":"https:\/\/allocharles.com\/etude-de-cas\/marc-aurele\/"},"modified":"2025-05-01T17:04:57","modified_gmt":"2025-05-01T17:04:57","slug":"marc-aurele-en","status":"publish","type":"etude-de-cas","link":"https:\/\/allocharles.com\/en-ca\/case-study\/marc-aurele-en\/","title":{"rendered":"Marc-Aur\u00e8le"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Case Study \u2013 Marc-Aur\u00e8le Residence: A Successful Transition to Digital<\/strong><\/h3>\n\n<p>The <strong>Marc-Aur\u00e8le<\/strong> residence embarked on an innovative initiative in September 2024 by adopting a <strong>quarterly, primarily digital newspaper<\/strong> for its residents. This is a unique project in several ways: not only is it our <strong>first quarterly newspaper,<\/strong> but it is also the first residence to make a significant transition to a <strong>digital format<\/strong>, while maintaining a print version for those who wish to access it. <\/p>\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>A tailor-made adaptation for modern communication<\/strong><\/h2>\n\n<p>From the outset, our team worked closely with the residence to design a newspaper <strong>tailored to the needs of its residents and their families<\/strong>. The challenge was twofold: <strong>maintaining accessibility for seniors<\/strong> while leveraging the benefits of digital technology to facilitate the newspaper&#8217;s distribution and interactivity. <\/p>\n\n<p>The first edition was published in October 2024, and <strong>six months later, two editions have already been published<\/strong>. Each issue highlights: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Events and activities at the residence<\/strong><\/li>\n\n\n\n<li><strong>Thematic articles on well-being and health<\/strong><\/li>\n\n\n\n<li><strong>Testimonies and portraits of residents<\/strong><\/li>\n\n\n\n<li><strong>Offers and partnerships with local businesses<\/strong><\/li>\n<\/ul>\n\n<p>The switch to digital also made it possible to <strong>share the newspaper with residents&#8217; families<\/strong>, thus strengthening intergenerational ties and transparency about life within the residence.<\/p>\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>A viable and promising economic model<\/strong><\/h2>\n\n<p>One of the project&#8217;s greatest successes lies in its <strong>self-financing<\/strong>. Thanks to partnerships with <strong>local businesses and suppliers with ties to the residency,<\/strong> we were able to cover <strong>100% of the costs of the first editions<\/strong>. While this situation may change over time, we remain confident that this partnership model will be able to finance <strong>90 to 100% of future editions<\/strong>.  <\/p>\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Towards an even more interactive digital version in 2025<\/strong><\/h2>\n\n<p>This project opened the door to new opportunities for AlloCharles. The transition to digital has pushed us to rethink and improve our tools. In 2025, we plan to introduce an <strong>interactive and personalized version of the digital newspaper,<\/strong> offering residents an <strong>even more engaging experience<\/strong>.  <\/p>\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Interested in exploring this approach for your residence?<\/strong><\/h3>\n\n<p>We&#8217;re offering a <strong>free, no-obligation pilot project<\/strong>. Contact us to find out how we can help you set up a personalized and innovative newspaper! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A successful transition to digital<\/p>\n","protected":false},"featured_media":3174,"template":"","meta":{"_acf_changed":false},"class_list":["post-2858","etude-de-cas","type-etude-de-cas","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/allocharles.com\/en-ca\/wp-json\/wp\/v2\/etude-de-cas\/2858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allocharles.com\/en-ca\/wp-json\/wp\/v2\/etude-de-cas"}],"about":[{"href":"https:\/\/allocharles.com\/en-ca\/wp-json\/wp\/v2\/types\/etude-de-cas"}],"version-history":[{"count":0,"href":"https:\/\/allocharles.com\/en-ca\/wp-json\/wp\/v2\/etude-de-cas\/2858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allocharles.com\/en-ca\/wp-json\/wp\/v2\/media\/3174"}],"wp:attachment":[{"href":"https:\/\/allocharles.com\/en-ca\/wp-json\/wp\/v2\/media?parent=2858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}